Advertising channels | MediaPoint AI

Platform	What we use the API for	Data we send	Data we receive
Google Ads	We use the Google Ads API to create and update campaigns, ad groups, keywords, budgets, bidding strategies and creative assets on behalf of our clients, and to retrieve daily performance metrics for reporting and budget pacing.	Campaign settings, budgets, targeting, keywords, ad copy and creative assets.	Impressions, clicks, conversions, cost, and campaign and ad status.
Meta Ads	We intend to use the Meta Marketing API to create and manage campaigns, ad sets and ads on behalf of our clients, to manage budgets and targeting, and to retrieve aggregated performance metrics for reporting and budget pacing. We do not request access to individual user profile data, and we do not build or enrich audience profiles from it.	Campaign settings, budgets, targeting parameters, ad copy and creative assets.	Aggregated impressions, clicks, conversions, cost, and delivery status.
TikTok Ads	We intend to use the TikTok Marketing API to create and manage campaigns, ad groups and ads on behalf of our clients, to manage budgets and targeting, and to retrieve aggregated performance metrics for reporting and budget pacing.	Campaign settings, budgets, targeting parameters and video creative.	Aggregated impressions, views, clicks, conversions, cost, and delivery status.

Commitments that apply to every platform

We act only on behalf of clients who have registered with us, been reviewed by our staff, and accepted our Terms of Service and Acceptable Use Policy.
We do not sell, license or otherwise disclose platform-derived advertising data to third parties, and we do not combine it across clients to create audience products.
We do not use platform data to train machine learning models offered to anyone outside the client the data belongs to.
Client advertising content is subject to our Acceptable Use Policy, which requires compliance with each network’s own advertising policies. We remove or refuse campaigns that breach them.
Access tokens and platform credentials are held encrypted, scoped to the minimum permissions needed, and revoked when a client account closes. See Security.
When a client asks us to delete their data, campaign data held on our systems is deleted on the schedule set out in our data deletion instructions, and the corresponding campaigns are stopped.

Questions about our use of a platform API, including from the platforms themselves, can be sent to privacy@mediapoint.ai.