What the platform actually does
Five capabilities, and the reasoning behind each. If you are evaluating this against a spreadsheet and three browser tabs, this is the page to read.
A budget figure derived from your business, not a tier table
The hardest question a new advertiser has to answer is the first one: how much? Getting it wrong in either direction is expensive.
Three numbers, not one
The platform returns a minimum (enough for a campaign to leave the learning phase at all), a recommended figure, and a comfortable one — so you can see the shape of the decision rather than a single take-it-or-leave-it number.
It says what each level unlocks
Channels have different entry costs. The recommendation shows which ones become viable at each budget level, so a number is never just a number.
Grounded in your inputs
Category, objective, keywords, geography and audience all feed the forecast. Type your own figure and you get a verdict on it against the same model.
Demographic substrate
Audience targeting is backed by census-level demographic data — population, income, age and household composition by area — rather than assumptions about who lives where.
The split across channels is calculated, then applied for you
Most tools ask you to divide the budget and offer no opinion. This one has an opinion, shows its reasoning, and gets out of the way when you disagree.
Applied automatically
The recommended percentage split is applied as soon as the forecast returns. You do not have to accept a suggestion — the sensible default is already in place.
Yours to override
Move any slider and the campaign switches to manual allocation, which is recorded as a deliberate choice. One button restores the recommendation.
No contradictory advice
The strength rating and the “recommended” badge come from the same forecast that produced the split, so the interface cannot advise one thing while the numbers say another.
Health, pacing and alerts — including the ones you would rather not hear
Health across every channel
Each campaign gets a single status derived from the worst of its channels. Healthy means every channel is healthy — not that the best one is.
Awaiting data is not healthy
A campaign with no metrics yet is reported as awaiting data, and it ranks below healthy in the roll-up. This is a deliberate design decision: a campaign is only healthy if we can see that it is.
Budget pacing
Spend against expected, per-channel utilisation and a projection to period end — so an underspending channel is visible in week one, not at the end of the month.
Recommendations you can act on
Alerts are ranked by severity and can be dismissed or resolved, so the list stays a work queue rather than a wall of noise.
Money moves between channels only when you approve it
Automatic reallocation sounds attractive until it quietly moves your budget onto the channel that happened to look good last Tuesday.
A proposal, with the working shown
Quality score, current versus proposed share, the dollar change per channel, the scoring metric and the window it was measured over.
Including what it held back
Channels the model chose not to move money into are listed with the reason, so a conservative proposal does not look like an oversight.
Two different kinds of nothing
“Still gathering data” and “no change recommended” are reported separately, with the per-channel shortfall shown for the first. They mean very different things.
Honest about what it applied
After you approve, the result says exactly what happened: pushed everywhere, applied but some channels not yet pushed, or refused because the channel changed too recently.
Prepaid, and priced in the open
No invoices, no credit terms, no reconciliation arguments at the end of the month.
Fund, then spend
You add funds and campaigns draw them down. Because nothing runs unfunded, there is no scenario in which a runaway campaign creates a debt.
Staged before launched
Confirming a campaign is two actions. Staging computes and returns the real billing; only then are you asked to launch. The fee is never a surprise.
Card details never touch our servers
Payment cards are tokenised in your browser by our payment processor. The card number is not transmitted to, processed by, or stored on MediaPoint AI systems.
See it against your own numbers
Registration takes a few minutes, and the budget recommendation is generated from your business before you commit to anything.