From sign-up to live campaigns
Two stages: getting the account open, then building the first campaign. The second one you will repeat; the first happens once.
Opening the account
Reviewed by a person, because advertising accounts carry real obligations to the platforms we run them on.
Sign in first, then tell us about the business
You authenticate before any business details are collected, so every field you enter is tied to a verified identity from the start — and a half-finished sign-up is still attributable to a real person.
Contact and business details
Name and contact details, then the company: trading name, website, industry, size and tax identifier. The website matters — it is what the platform reads to understand what you sell.
Staff review
A person checks the application. This is where we confirm the business is real, that the advertising is something the networks permit, and that we can run it responsibly on your behalf.
Account activated
On approval your client record is created and you can sign in at client.mediapoint.ai with the same identity you registered with. No second password to remember.
Building a campaign
Six steps, autosaved after every one. Close the tab at step four and step four is where you return.
Objective
What the campaign is for — leads, sales, traffic, awareness. We analyse your landing page to extract the keywords and themes that later steps depend on. Everything downstream is shaped by this choice.
Audience
Where to advertise and to whom: locations, demographics and market scope, backed by census demographic data for the areas you select.
Budget
Ask the platform what a business like yours should spend, and get a minimum, a recommended and a comfortable figure as one-click presets — each showing which channels it unlocks. Type your own and get a verdict on it.
Channels
The forecast proposes a split across Google, Meta and TikTok and applies it automatically. Adjust the sliders if you know something the model does not; reset to the recommendation at any time.
Creative
Headlines, descriptions and images. Written by you, or generated as a starting point and then edited — the platform will not publish copy you have not seen.
Review and launch
The full summary, the optimisation mode, and the calculated cost: management fee, per-channel fees, platform fee. Staging returns those numbers; launching is a separate, deliberate second action.
What the first fortnight looks like
Being straight about the early days matters, because the early days are when a new advertiser most often concludes something is broken.
Day 0 — dispatched
Campaigns are created on each platform and enter their review queues. Google, Meta and TikTok each approve ads on their own schedule; we surface the status as it changes.
Day 1–2 — first data
Performance data is collected once a day. An empty Performance tab immediately after launch is expected, and the platform says so rather than showing you zeros that look like failure.
Week 2 onwards — proposals
Once there is enough data to be worth acting on, rebalance proposals start appearing. Until then the platform tells you it is still gathering data, and how much it needs.
What you will need
A website
The landing page ads point at. It is also what we analyse to understand your business, so it should describe what you actually sell.
A payment card
To fund your advertising balance. Cards are tokenised in your browser by our payment processor — the number never reaches our servers.
Business details
Trading name, industry, size and tax identifier. Advertising platforms require the advertiser behind a campaign to be identifiable.
Start with the forecast
Register with MediaPoint AI and get a budget recommendation for your business before you commit to spending anything.